Bischoff Group
• Jorge Bischoff & Loucos and Santos
• Visual Design | Art direction
• 2017
Bischoff group is a Brazilian fashion house specialiazed in shoes and accessories with 2 companies. Jorge Bischoff and Loucos & Santos
Bischoff Group
• Jorge Bischoff & Loucos and Santos
• Visual Design | Art direction
• 2017
Bischoff group is a Brazilian fashion house specialiazed in shoes and accessories with 2 companies. Jorge Bischoff and Loucos & Santos
Bischoff Group
• Jorge Bischoff & Loucos and Santos
• Visual Design | Art direction
• 2017
Bischoff group is a Brazilian fashion house specialiazed in shoes and accessories with 2 companies. Jorge Bischoff and Loucos & Santos
Jorge Bischoff
Jorge Bischoff
Is a Brazillian brand of shoes and accessories with more than 70 franchises all over Brazil
Objective
Objective
As a classic luxury brand of shoes, Jorge Bischoff was trying to reposition itself in order to achieve a more fashionable audience. As a strategy, the marketing team decided to partner up with influencers from different regions in Brazil. All influencers received bags and shoes and created outfits that were shared with their audience always tagging the brand. All images produced by the influencers were used across the brand platforms.
This strategy helped to increase the click-to-sale across Instagram and email marketing by 15%. The brand also had an increase of more than 20,000 Instagram followers during the semester.
As a classic luxury brand of shoes, Jorge Bischoff was trying to reposition itself in order to achieve a more fashionable audience. As a strategy, the marketing team decided to partner up with influencers from different regions in Brazil. All influencers received bags and shoes and created outfits that were shared with their audience always tagging the brand. All images produced by the influencers were used across the brand platforms.
This strategy helped to increase the click-to-sale across Instagram and email marketing by 15%. The brand also had an increase of more than 20,000 Instagram followers during the semester.
Loucos & Santos
Loucos & Santos
Is a sister brand to Jorge Bischoff focused on a younger target consumer.
Objective
Objective
As a new brand in the Brazilian shoe market, Loucos & Santos had the goal of establishing itself as a stylish, high-end brand for a more modern and younger audience. In order to achieve this goal, the marketing team decided to partner up with micro influencers to create a more organic approach to the final consumer. The influencers were responsible for developing looks with the products and sharing them with their audience. All the assets were used on Instagram, Facebook and email marketing.
This strategy increased the brand awareness across platforms and managed to convert a bigger number of clicks-to-sale on email marketing and Instagram posts. During the months of the Spring-Summer collection of 2017, the brand achieved the desired monthly sales in 5 of the 6 months during the campaign.
As a new brand in the Brazilian shoe market, Loucos & Santos had the goal of establishing itself as a stylish, high-end brand for a more modern and younger audience. In order to achieve this goal, the marketing team decided to partner up with micro influencers to create a more organic approach to the final consumer. The influencers were responsible for developing looks with the products and sharing them with their audience. All the assets were used on Instagram, Facebook and email marketing.
This strategy increased the brand awareness across platforms and managed to convert a bigger number of clicks-to-sale on email marketing and Instagram posts. During the months of the Spring-Summer collection of 2017, the brand achieved the desired monthly sales in 5 of the 6 months during the campaign.
