Costco and P&G · Web Design | Visual Design · 2021
Spend & Get
Every year, P&G and Costco team up for the Spend & Get campaign, a member-appreciation promotion that rewards loyal Costco shoppers.
- Role
- Web Design | Visual Design
- Time
- 2021
- With
- Costco and P&G
Ingredients
- Web Design
- Visual Design
The challenge was communicating how the promotion worked — both in-store and online.
Context
At Azimuth, Procter & Gamble was our primary client, and our team handled cross-platform creative for promotions across multiple Canadian retailers.
Problem
Customers who spent $100 on P&G products at Costco earned a $25 gift card. The challenge was communicating how the promotion worked, both in-store and online, while clearly flagging which products qualified.
Solution
01
Built a full marketing initiative to educate shoppers on the promotion.
02
Created a dedicated website for customers to log in, submit receipts, browse eligible products, and redeem gift cards.
03
Designed in-store signage highlighting participating products throughout Costco locations.
04
Produced a set of web banners to promote the campaign for its full duration.
Reflections
Coordinating a campaign at this scale across Canada required a fully dedicated team. Between the range of store formats and P&G's product logistics, we produced around ten versions of the final creative. It was a heavy lift, but the results delivered: more traffic to the site than any previous year, and growth in the shared email database for both P&G and Costco.
